For shippers, the holiday rush isn’t just business as usual. Demand surges, timelines shrink, and every missed delivery means a potential lost customer. With stakes this high (77% of customers are unlikely to shop again after a negative delivery experience, and 65% are ready to drop a brand altogether), shippers need partners that won’t just handle the volume—but will stay a step ahead, anticipating issues and solving them before they snowball.
At Veho, we take on that challenge. Every year, our team tackles peak season with one mission: help shippers meet the surge confidently, keeping their promises to customers–no matter how intense things get.
With our cross-functional coordination, advanced data access, resilient delivery network, and tech-forward solutions we’ve put together a system that meets these challenges head-on. Here’s a look at how we prepare—and how we make sure shippers can provide a top-tier delivery experience to their customers with our technology platform.
1. Building a Network with Flexibility at Every Step
Handling the holiday spike is all about capacity. At Veho, the “network” isn’t just a set of warehouses or delivery vans—it’s every step of the package journey, from the moment it enters our system to the final customer handoff. If any part of this network is overloaded, delays build fast. Our goal is to ensure seamless package flow by proactively building capacity at every step.
To achieve this, we leverage advanced data forecasting and scenario planning to assess our capacity needs in each component of our operation throughout peak season. Then we work across functions to close any gaps. We continuously revisit and refine our approach as we get new, more accurate information closer to peak season. Everything from the physical capacity of our warehouses, to warehouse and live operation team staffing, to driver partner network capacity follow a similarly rigorous preparation process.
Once packages arrive at our warehouses, we can make adjustments throughout our operation to meet needs in real-time. For example, our technology pre-builds routes that are offered to driver partners to lock in capacity for last mile delivery early. Once packages start arriving in our warehouses, we refine the mapping of packages to routes. This ensures we have enough driver partner capacity to deliver all packages and keeps routes both efficient and attractive for driver partners.
We don’t wait to see how things go—we act ahead of demand and fine-tune operations in real-time, so we’re fully prepared before orders start piling up. By integrating smart technology with proactive planning, we give shippers the confidence to tackle peak season head-on.
2. Putting Data in the Client’s Hands
One thing we've heard loud and clear from shippers is that transparency matters. They need to know where their packages are, and they don’t have time to wait for someone else to pull up the details. According to research by Veho, 46.4% of US shoppers say they have had a package lost or never received in the last two years (Veho). That's why we're rolling out our Client Portal Beta ahead of peak season, giving clients direct access to real-time package data across our network.
The Client Portal Beta puts our internal tools directly in shippers' hands. Clients can track packages in real time, monitor exceptions and delays, and watch their on-time delivery performance live as peak season ramps up.
Once fully scaled, the portal will empower shippers to stay informed and keep their customers in the loop, building trust through proactive communication. No more waiting for updates – they can access the information they need, when they need it.
3. Creating a Resilient Delivery System
Peak season volume is unpredictable. Even the best planning can’t account for every curveball, so flexibility is key. At Veho, we’ve designed a system that balances operational efficiency with a driver partner experience that keeps them informed and engaged, ensuring reliability for our clients no matter what comes our way.
To manage fluctuating demand, our system dynamically remaps packages to routes as data becomes available. At any given time, our technology platform supports a deep bench of independent driver partners, ready to accept new routes as needed to handle sudden spikes in demand without disruption.
By combining a responsive driver partner marketplace with dynamic capacity planning, Veho provides shippers with a platform they can trust. Brands don’t have to worry about last-minute changes causing breakdowns in the system. This flexibility also allows us to keep overhead low, enabling us to provide cost savings directly to clients. At the end of the day, our mission is to give shippers peace of mind, knowing their deliveries are in good hands—even when the unexpected happens.
4. Tech-Enabled Solutions
Veho is a tech-driven parcel delivery platform that cuts costs, boosts efficiency, and delivers exceptional customer experiences through advanced technology.
Failed or late deliveries cost retailers billions annually, often due to address issues. Veho tackles this with proactive address validation and geocoding to ensure delivery accuracy from the start. By catching errors early and optimizing routes with dynamic mapping technology, we help shippers save costs and achieve industry-leading on-time delivery rates (OTD).
Features like Perfect PlacementTM let customers upload delivery photos to pinpoint preferred drop-off locations, reducing errors and building trust. With tools like map-based address editing and data dashboards, Veho empowers shippers to stay ahead of demand while helping driver partners navigate with precision.
Why Peak Season Matters
For shippers, every on-time delivery during peak season builds confidence within their customer base. It’s a chance to build trust, set the foundation for long-term partnerships, and even open the door for higher revenue. When brands perform well under pressure and offer a positive delivery experience, 76% of consumers say they’re likely to recommend that brand to others.
Veho's technology platform supports that mission, providing tools and insights to handle demand surges smoothly and keep customer trust strong through the busiest times of year, contributing to a +15.3% boost in NPS.
Peak season is the chance for brands to seize opportunities to build customer trust when it matters most. Through our innovative technology, real-time transparency, and resilient delivery systems, Veho helps brands turn the shipping cost center into a value driver.
